
Naming and Branding
Preparing to create a business can be very exciting however there are many aspects that need to be considered before you start.
Selecting the structure is one of those. The articles below may be helpful references, if nothing else to reassure that the structure you have chosen is the best one for your vision.
Your next step is to choose a business name to trade under.
A business name will be your branding and convey messages about your vision and positioning of your products and services.
We can help with the registration process, financial advice, and other questions you may have in relation to starting and running a business.
We can also connect you to a branding specialist to help unlock the potential of your brand.
Where we can help
We can help with all things related to your business name including:
- Registration of your business name
- Applying for an ABN
- Applying for a TFN
- Registering for GST and other taxes, if applicable
How we can help
Other services we can assist you in relation to you busines name include:
- Updating
- Renewal
- Transferal
- Cancellation

What we are about
We are a leading chartered accounting firm providing Tax and External CFO services.
We provide financial clarity and structure, illuminate roadmap to vision, translate strategies to actionable plans, help build agility and resilience to thrive under all conditions.
We bring 25 years of experience solving complex problems at large corporates to servicing clients without the big costs.
Our mission is to help clients create the financial future they want. Our business is to help save tax, build wealth, and grow amazing business. Our brand is built on trust. Our reputation is built on mastery and integrity. Our success is measured by the values we create for clients.
