Business Setup

Business Name

Naming and Branding

Preparing to create a business can be very exciting however there are many aspects that need to be considered before you start.

Selecting the structure is one of those. The articles below may be helpful references, if nothing else to reassure that the structure you have chosen is the best one for your vision.

Your next step is to choose a business name to trade under.

A business name will be your branding and convey messages about your vision and positioning of your products and services.

We can help with the registration process, financial advice, and other questions you may have in relation to starting and running a business.

We can also connect you to a branding specialist to help unlock the potential of your brand.

Where we can help

We can help with all things related to your business name including:

Registration of your business name
Applying for an ABN
Applying for a TFN
Registering for GST and other taxes, if applicable

How we can help

Other services we can assist you in relation to you busines name include:

Updating
Renewal
Transferal
Cancellation

What we are about

We are a leading chartered accounting firm providing Tax and External CFO services.

We provide financial clarity and structure, illuminate roadmap to vision, translate strategies to actionable plans, help build agility and resilience to thrive under all conditions.

We bring 25 years of experience solving complex problems at large corporates to servicing clients without the big costs.

Our mission is to help clients create the financial future they want. Our business is to help save tax, build wealth, and grow amazing business. Our brand is built on trust. Our reputation is built on mastery and integrity. Our success is measured by the values we create for clients.

What our clients say

5.0

As a satisfied customer, I want to express my appreciation for the excellent service both Wilson and Mary provide. From the moment I enquired to on boarding, the process has been seamless, transparent and efficient, and I received regular updates on the status of my requests. I am particularly impressed with the level of customer service provided by Wilson. He is responsive, helpful and goes above and beyond to ensure my experience is a positive one. It’s clear that Wilson and team value it’s customers and are committed to providing the best possible experience. Thank you for your outstanding service and commitment to exceptional experience.

Zakaryia El-Khatib

Computer Engineer

Wilson and his team were second to none in sorting my tax obligations. With their competence, they clearly articulated the obligations, legalities, and solutions around my circumstances. I would highly recommend anyone to utilise Wilson & Assoc Chartered Accountants for personal or commercial accounting needs.

Chris Rhee

Management Consultant

A great experience using this company. Wilson and Mary were always so prompt in answering any queries and my tax return was prepared quickly. It was a pleasure to work with them and I would not hesitate to recommend them to anyone looking for this service. 5+ stars.

Ann Bradley

Accounting Practice Manager

Fantastic experience with Wilson! Really helped make the unpleasant tax return period as smooth as possible. He helped build my understanding of taxation, how I can leverage it to get the best return and helped rectify old mistakes I made. Highly recommended!

Jacob Irwin

Accounts Manager

My experience with Wilson has been really great. Wilson look the time to talk me through my tax return and made me feel very comfortable. I highly recommend to anyone looking for an accountant they feel they can connect with and remain with for future years. 10/10.

Lily Rose

Administration Officer

My employer recently changed accountant to Wilson and Associates and it has been nothing but positive for the progression of our company. The communication and dedication to providing excellent service is fantastic and nothing is ever too much trouble. I will be using Wilson for my own personal tax return as I am very impressed with the professionalism of Wilson and team. Highly recommended!

Elisha Curnow

Office Manager, Wattle Tree Country Retreat

2 months ago Starting a business was obviously a very daunting idea, but was made effortless and stress free thanks to Wilson and associates. They take the time to understand your needs, and help guide you through the process to make it as smooth as possible!

Scott Giblett

Director, Build Eminence

Honestly, I've been with multiple different accountants and Wilson trumps them all. Apart from his diligence and attention to detail, he would explain the best options for my situation with both my failing business and my personal career, and would offer different options and explain the pros and cons of both extremely well. Honestly he is my financial Guru now and I haven't looked back

Andrew Chalouhi

Director, Dough Fellas

From the first phone call we had with Wilson, we new we had found the right fit. Myself and team have been very impressed with the communication and updates along the way have been fantastic :) Wilson has gone above and beyond in getting us to were we need to be... 10/10 from the team @ Wattle Tree Country Retreat..

Chelsea Thompson

Director, Wattle Tree Country Retreat

Wilson & Assoc Chartered Accountants has played a key role in our business turn-around, rapid growth and capital raise. They have provided financial structure and rigour to optimise decisions and outcomes of strategy implementation and performance enhancement. They have brought a new level of financial clarity and confidence to our decisions and choices, both strategic and operational.

Dr Trent Watson

CEO, Ethos Health

After going through many accountants that were hard to reach or just didn't care, I finally found Wilson and his team, who have the time and patience to talk through all of your accounting needs whilst also providing expert business advice. Thank you Wilson & Associates for making the positive difference that our business deserved.

Janalan Seelan

CTO, Booncave

Wilson is professional, friendly and an efficient Accountant. He did my complicated tax return overnight with an excellent results. I would highly recommend his services for any tax matter and business advice .

Vanessa Chan

Media Operations Manager

Wilson was impressive throughout the whole process of helping me with my tax return. Fantastic knowledge, timely, and took the time to listen to all of my concerns. Will definitely be calling upon Wilson in the future.

Sinan Brown

Biologist

Very Happy To have Wilson & Assoc as my Accountant for business and personal maters. Very professional, friendly and most of all he works hard to make sure you get the best outcome with your tax return as well as giving you the best advice to better your business. Always notifying me with every step when working on any procedures to do with my business. Doesn't matter if you are a big business or small you are treated with the same care and respect and given the same service. I highly recommend their services.

Ana Giusti

Director, Ecoracks

My tax return was done very fast and efficient with all the paperwork included, I would definetly reccomend them.

Michael Antonakis

Ski Sport Photograher

I have been using a tax agent for eight years before I moved to Wilson this year for family tax returns. I found Wilson very calm, professional, helpful , empathetic and has an updated tax knowledge

Ranjan De Silva

Financial Controller

Wilson & Assoc Chartered Accountants has been of the greatest help to us personally and as small business owners. Their personal service, ongoing support and advice help to simplify accounting and taxation matters from the day to day through to end of year. And it's all done without a fuss.

Andre Ogle

Printing Business Owner

The service is professional, efficient and reliable and we trust Wilson to get the job done right. But most importantly, it’s so nice to deal with someone that is genuine and cares about the things that are important to us. Thank you for looking after us Wilson.

Vivien Chau

Financial Risk Manager

Wilson is a great accountant and extremely helpful know exactly what to do with my finances gives me complete step by step instructions on what to do to get my tax affairs in order. 👍👍👍 highly recommend him

Darren Truong

Director, DT Builds

Wilson is by far the best tax agent I have used. He is quick and thorough and a very friendly person to work with. I have already recommended him to friends and family. Will be coming back again and again

Zana Serdar

Immigration Lawyer

Thank you to Wilson of Wilson and associates for the hard work on my tax returns. The no fuss service was outstanding, considering the hard task that was set to him. My returns predated online lodgement (to the current system) with lots of paper documents and back checking. I highly recommend Wilson to anyone wanting good service and communication, and great outcomes. I will be definitely be using him for years to come.

Stuart Brown

Gardening & Landscaping

Very knowledgeable and professional service. Glad to have finally found a tax accountant that instills confidence.

Dominic See

IT Technician

Finally found an accountant that is courteous and knowledgeable but most importantly efficient with great pricing. He's always willing to look at different avenues to land on a positive outcome for us. We highly recommend his services.

Frank Ribosa

Surfing Accessories Supplier

I was very impressed with how thorough and quick they were. It made process smooth and flawless. Definitely going to use them again.

Bryce Taylor

Event Manager

I have recommended my clients to Wilson & Associates and the feedback has been very positive. Specifically that Wilson was professional, courteous and clearly explained complex tax rules in an easy to understand way, without any jargon. If you're looking for a great a tax agent and accountant, definitely contact Wilson & Associates.

Jason He

Mortgage Broker

Wilson is very professional and had helped me resolved my complex issue with the tax office. I highly recommend him.

Kevin Yeo

Engineering Manager

Another year tax return done, thank you for making this yearly experience so easy, fast and professional.

Emer Elias

Receptionist

Wilson is very knowledgeable, helpful and reliable. I have only had positive experiences and would highly recommend him.

Marzanah Parvin

General Practitioner

Very proactive, professional and educates where required.